But you can only go down so far, StarTimes has aggressively gone after the mass market which Multichoice has not traditionally focused on. This has in turn sparked a price war in in some countries after Multichoice was forced to to adjust its prices downwards to stay competitive. In the markets that StarTimes has been, it’s strategy has been to be an ultra cheap alternative to Multichoice. The content on these options varies but Matshazi said amoung other channels, they have: Some English Premier League matches, Bundesliga, La Liga, Chinese Movies, Indian Movies, African Movies (iRoko), AMC Series, Fox Lie, Discovery, SABC 1, SABC 2, SABC 2, Nat Geo & Wild, StarSat Sports, Discovery Science, BBC World News, Bloomberg TV, MSNBC, God TV, ZEE CINEMA, CCTV, NDTV, KISS TV and others. In terms of monthly subscriptions StarSat is currently offering 5 monthly subscription packages: Not likely the government seeing it’s running with its own Digital Terrestrial TV projects and already has 2 TV broadcasting companies of its own. It’s not clear if they have partnered a local company or the government in this venture. We spoke to Brenda Matshazi the representative of the company in Zimbabwe and she told us they are in the process of setting up operations but that they have already secured a license for Direct To Home (DTH) satellite TV in January (see update below). The company is operational in 16 countries across sub-Saharan Africa, with offices in 29 countries and has claimed that it now has 8 million subscribers across the continent.Īnd now they have come to Zimbabwe using the brand StarSat. StarTimes is also big in East Africa where it’s market is almost equal to Multichoice’s. The company got into a joint venture with the Nigerian government in 2013 securing its place as the biggest provider. In fact in Nigeria, African’s most populous country, Multichoice lost the top spot to StarTimes, a Chinese company that launched around the beginning of this decade.
In West and East Africa DStv doesn’t have the TV entertainment monopoly hold it has here. The pay-TV giant we know in Zimbabwe is DStv. In fact TV in Zimbabwe is either DStv or the government controlled Zimbabwe Broadcasting Corporation which has been in intensive care for the past 20 years or so and isn’t showing any signs of coming back to life. Most of you reading this have probably never heard of StarTimes.
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